FRENEX FINANCIAL

Financial Peace Starts With Trust

Brand Identity

CHALLENGE

Frenex came to us with the challenge of being a different financial firm from the traditional style. They wanted an identity that demonstrated modernism, firmness, and trust to stand out from their competitors. Their clients needed help with business advisory services. The company requested an online presence and a mobile user interface to fit their modern intentions to provide their clients a different tax tracking experience after submitting their yearly taxes.

SOLUTION

I delivered a modern, minimal brand design that reinforced their company values. The logo consisted of three colors: red, blue, and white. These colors represented freedom, trust, and firmness, and the icon design communicated taking flight from their financial struggles. I was also in charge of directing their mobile user interface design. I provided them with a simple and fluid interface that allowed their clients to focus on their process with ease.

DELIVERABLES

Brand Identity Design, Website Design, Client Portal Design, Art Direction

BRAND
IDENTITY

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WEBSITE
& CLIENT
PORTAL

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