My strategy was to communicate the requested three keywords throughout their campaign design. By designing their apparel and gear, they visualized their brand becoming more than a workout program. Using their logo as the main element of their brand voice, I created cohesiveness across the designs. A set of billboard ads was the primary step to advertise and spark interest for their targeted audience. The QR codes would lead their clients to a landing page, which promoted their new store app, apparel, and workout merchandise.